Afton Pascal, CPSM
Director, Marketing
In her role as Director of Marketing, Afton shapes and elevates the firm’s overall brand vision, partnering with leadership, her team, and professionals throughout the company to develop and implement strategies that drive growth, deepen client relationships, and strengthen McCormick Taylor’s industry presence.
Professional Highlights
Since joining McCormick Taylor in 2007, Afton has played a pivotal role in shaping the firm’s marketing strategy, executing business development plans aligned with company goals, discipline expertise, and regional markets. Recognized for her strategic thinking and collaborative spirit, Afton is passionate about McCormick Taylor’s presence and guiding its future growth. She leads a dynamic team of creative and marketing professionals specializing in market analysis, brand positioning, proposal development, and capture planning.
Afton is a graduate of Penn State University and a firm believer in the benefit of industry organizations. For many years she has served in multiple leadership positions for the Society for Marketing Professional Services (SMPS) in Philadelphia and was the recipient of the Society’s Donna Keller/Cracked Bell Award in 2023. Beyond her professional life, Afton enjoys spending time with family and friends and traveling to new places and cities.
On the Job
