HOW WE HELPED
Although the outreach campaign techniques have consistently expanded since McCormick Taylor's first campaign in 2013, the 2023 campaign was defined by a variety of techniques implemented, all of which were aimed at accessibility improvements. New techniques implemented in 2023 included:
- Extending the availability of the Transportation Survey from the traditional 45 days to 120
- Appearing at pop-up events to engage with Pennsylvanians and promote participation opportunities
- Translating all campaign content and graphics to both Spanish and Simplified Chinese
- Developing hyperlinked banner ads embedded within the 511PA (statewide travel information service) mobile app and website
- Providing live American Sign Language (ASL) interpretation during the 2023 Online Public Forum broadcast
- Coordinating with Pennsylvania’s 15 federally recognized Native American Tribes and Nations
- Coordinating with the Pennsylvania Association for the Blind to ensure our Transportation Survey was fully compatible with the Job Access With Speech (JAWS) software
- Creating various physical promotional resources and providing them to local businesses and communities
While the Transportation Survey user experience has steadily improved each cycle, the 2023 campaign generated significant growth and improvements in virtually all campaign areas and measurables due to the proactive, extensive efforts that were placed into both the planning and execution of the 2023 Public Outreach Campaign.
