Shop.SEPTA.org Ecommerce Website

The Challenge

The Southeastern Pennsylvania Transportation Authority (SEPTA) is one of the largest transit systems in the United States serving five counties in the Greater Philadelphia area with Bus, Metro, and Regional Rail service. McCormick Taylor’s Creative + Technology Services team collaborated closely with SEPTA stakeholders to design, deliver, and manage a new customer-facing e-commerce website.

How We Helped

McCormick Taylor collaborated closely with SEPTA stakeholders to design, deliver, and manage a new customer-facing eCommerce website. Our Creative + Technology Services team provided a wide range of support to create new workflows, refine and migrate an existing inventory system, develop logistics processes and policies, design and build out a branded website, create product pages, photography, and descriptions, and strategize on product development and sales and marketing. The best branded and transit related products from existing SEPTA’s brick and mortar store became the base for several online product collections including apparel, home décor, children, enthusiasts, and accessories. High quality photography and playful descriptions were developed to market products in SEPTA’s voice and visual style. Behind the scenes, an updated inventory management system merges SEPTA’s brick-and-mortar and online stores to streamline operations.

Results

After a post about SEPTA merchandise spotted in a Philly-themed bar in Tokyo went viral on X, (formerly Twitter), in November 2023, the store saw record traffic on the site generating over 200 new sales and $10K in a 24-hour period.