About the Project
The Bridge Builder Survey is a custom survey web application and database developed by McCormick Taylor’s Creative + Technology and Communications Team to accommodate the needs of SHA and the Triple Bridges Project. In SHA’s pursuit of redesigning the current I-695 Interchange at I-70, known locally as the Triple Bridges interchange, there was a need to seek feedback from the public regarding project design aesthetics, environmental and safety concerns, and general community commentary. Given the design complexities of the interchange and specific input required, the project team developed a custom survey that ensured compatibility with assistive technology on both mobile and desktop devices, and with an objective of high user retention throughout for the maximum response rate.
The app utilizes several novel features including an interactive bridge builder tool. This feature allows participants to select from a menu of various bridge pier types, concrete textures, and stain colors to dynamically alter a 3D rendering of a bridge in real-time. The participant’s selected combination is saved to the survey database when they move on to rank their landscape preferences on the next screen. This page incorporates a star rating system using a limited number of stars to allow participants to identify their favorite landscape treatments, which are depicted visually. To capture feedback about specific areas, participants next pinned comments to an interactive map to call out special areas of concern or appreciation. On the last screen, participants were encouraged to provide additional demographic information about themselves.
To better accommodate underserved and vulnerable populations, survey instructions were offered in multiple languages and the app allowed for full keyboard and screen reader accessibility. The app also provides a private dashboard for stakeholders that visualizes survey participation and public sentiment metrics data in charts and graphs.
The project’s design and development process provided SHA an opportunity to engage the community in a way that resulted in meaningful feedback to inform the project parameters. Over a 57-day period, SHA received nearly 2,000 responses with over 70 percent of users fully completing the survey.
The Triple Bridges Bridge Builder Survey can be viewed here.
