Creative

Simplifying the Complex with Dynamic Visuals and Experiences

Video at the head of the service page.

Transcript of video content:

A smart phone appears displaying a PennDOT website, which automatically scrolls downwards while two rows of five smaller screen images from the PennDOT website drop down while fading into view to the right of the smart phone before all of the screens zoom toward the viewer before vanishing from sight.

An open laptop rotates as it draws nearer to the viewer against a dark blue background, its screen displaying a shared use path with bikers riding along a bridge.

A scrolling closeup of a printed publication style guide including typographical styles and color schemes

A sequence opening with “SEPTA METRO” and the SEPTA symbol followed by animated graphic transit lines and route symbols appearing against the dark blue backdrop

A laptop computer floating up from the bottom of the screen and then floating towards the viewer displaying a video or a train on a bridge. As the laptop proceeds toward the viewer, it closes to reveal a succession of three additional laptops, each moving toward the viewer with a different project on the screen.

A selection of 5 colorful NJDOT web pages, one front and center flanked by two additional pages on each side as if stacked

Still shot of outdoor educational signage panels viewed on a sunny day with people and buildings in the background

A laptop with the NJDOT Local Hub website zooms in from the foreground followed by a smartphone flying in from the left and a tablet from the right, both devices also displaying the NJDOT Local hub. The NJDOT sybmol appears at the top of the screen along with text reading “The Hub is Live” and “NEW YEAR, NEW WEBSITE”

End of video transcript.

Creative Services Rendering

At McCormick Taylor, we believe that powerful visuals can do more than just capture attention, they can clarify ideas, inspire action, and bring complex information to life. As an award-winning visual design team, we specialize in delivering creative custom solutions that drive results and engage diverse audiences.

Our team is built on a foundation of traditional and digital expertise, including graphic designers, illustrators, content creators and visualization specialists. From initial concepts to finished products, we offer a full spectrum of creative services produced in-house including branding, collateral material, web/app development, videos, photography, animation, renderings, and interactive media. Whether you’re launching a new initiative, reimagining your visual brand, or communicating technical information to the public, we help you tell your story with clarity and impact.

Service Capabilities

  • Digital / Print Collateral Templates
  • Logo Design
  • Slide Deck Templates
  • Style Guides

  • Digital / Print Collateral
  • Illustration
  • Infographics
  • Informational Signage
  • Large Format Displays
  • Publication Design
  • Social Media Graphics

  • Audience Analysis & Identification
  • Campaign Development
  • Creative Content Development
  • Email Marketing
  • Presentation Design
  • SEO Strategy
  • Social Media Strategy
  • Survey Development
  • Thought Leadership
  • Training Modules
  • Virtual Public Involvement

  • 2D/3D Motion Graphics
  • Animation
  • Photography
  • Video Production

  • 3D Animation
  • 3D Rendering
  • Composite Image Rendering
  • Technical Illustration

  • Content Management System Development
  • Content Strategy, Content Creation, and Copywrititng
  • Data Visualization and Dashboarding
  • Database Design and Management
  • Maintenance, Support, and Training
  • Managed Hosting and DevOps
  • User Experience Design
  • User Interface Design
  • User Research and Needs Analysis

  • Business Requirements Documentation
  • Custom scripting and Development
  • Data Security and Single Sign-On Integration
  • Database/Geodatabase Design and Management
  • Data Visualization and Dashboarding
  • Email or SMS Event Notifications
  • External Data Systems Integration
  • File and Image Handling Services
  • Maintenance, Support, and Training
  • Managed Hosting and DevOps
  • Product & User Testing
  • User Interface and User Experience Design
  • Workflow and Process Software Design

Branding & Identity

  • Digital / Print Collateral Templates
  • Logo Design
  • Slide Deck Templates
  • Style Guides

Graphic Design & Illustration

  • Digital / Print Collateral
  • Illustration
  • Infographics
  • Informational Signage
  • Large Format Displays
  • Publication Design
  • Social Media Graphics

Content Marketing & Strategy

  • Audience Analysis & Identification
  • Campaign Development
  • Creative Content Development
  • Email Marketing
  • Presentation Design
  • SEO Strategy
  • Social Media Strategy
  • Survey Development
  • Thought Leadership
  • Training Modules
  • Virtual Public Involvement

Video Production & Photography

  • 2D/3D Motion Graphics
  • Animation
  • Photography
  • Video Production

3D Renderings & Animation

  • 3D Animation
  • 3D Rendering
  • Composite Image Rendering
  • Technical Illustration

Website Design & Development

  • Content Management System Development
  • Content Strategy, Content Creation, and Copywrititng
  • Data Visualization and Dashboarding
  • Database Design and Management
  • Maintenance, Support, and Training
  • Managed Hosting and DevOps
  • User Experience Design
  • User Interface Design
  • User Research and Needs Analysis

Software Design & Development

  • Business Requirements Documentation
  • Custom scripting and Development
  • Data Security and Single Sign-On Integration
  • Database/Geodatabase Design and Management
  • Data Visualization and Dashboarding
  • Email or SMS Event Notifications
  • External Data Systems Integration
  • File and Image Handling Services
  • Maintenance, Support, and Training
  • Managed Hosting and DevOps
  • Product & User Testing
  • User Interface and User Experience Design
  • Workflow and Process Software Design

Contact Us

Connect with a service leader to learn about our solutions for your project or partnering needs.

Our People Move Us